From The Orvis Company’s webstore:
Prevent damage to your valuable fishing gear.
Designed by a Pennsylvania inventor, this innovative rod holder attaches easily to your vest, waders, or jacket, giving you a handy place to keep your rod and reel. Your hands stay free so you can tie on a new fly, untangle line, or take a picture of your catch so you can secure bragging rights. USA.

and they just keep on coming:
“Brilliant”; “Truly superb”; “Practical”; “Innovative—no fish story”; “Genius”; “Saves a ton of time and energy on the water”; “Great for both the novice and the experienced fishermen”; “Your design works”; “ It works; not to many things do anymore, but this does”; “Convenient”; “One fantastic tool”; “Try it, you’ll like it”; “It’s cool”; “Great product—safety factor”; “Use it all the time, very handy”; “Love it, you can bend over and not lose your rod”; “Great for kayak fishing”; “Works great”; “Two thumbs up for a guy that’s all thumbs”; “Very satisfied and happy”; “Cost is very affordable”; “Most innovative fishing gadget to come along in years”; “Fishing has now become much easier and fun”; “Ease of using—it is priceless”; “Works perfectly because it is so simple”..

• Mounts in seconds to fishing vest or wader straps

• Rubberized coating protects rod

• Keeps rod and reel dry

• Allows hands-free tasking

• Holds rod securely

• Ultra-lightweight, made of durable polycarbonate Lexan

Fish Hands Free has been written about and commented on for years by some of the biggest and best, including Field and Stream magazine, the Orvis Company, and many others...

"...this dual-hook system really is helpful in securing your rod to your vest, leaving both hands free to tie on a fly, unhook a fish, or perform countless other tasks. Inventor David Walko also points out how many physically challenged anglers buy his product. It’s definitely worth a look.

Jay Cassell,
Deputy Editor Field and Stream
New York, NY