From The Orvis Company’s webstore:
Prevent damage to your valuable fishing gear.
Designed by a Pennsylvania inventor, this innovative rod holder attaches easily to your vest, waders, or jacket, giving you a handy place to keep your rod and reel. Your hands stay free so you can tie on a new fly, untangle line, or take a picture of your catch so you can secure bragging rights. USA.
and they just keep on coming:
“Brilliant”; “Truly superb”; “Practical”; “Innovative—no fish story”; “Genius”; “Saves a ton of time and energy on the water”; “Great for both the novice and the experienced fishermen”; “Your design works”; “ It works; not to many things do anymore, but this does”; “Convenient”; “One fantastic tool”; “Try it, you’ll like it”; “It’s cool”; “Great product—safety factor”; “Use it all the time, very handy”; “Love it, you can bend over and not lose your rod”; “Great for kayak fishing”; “Works great”; “Two thumbs up for a guy that’s all thumbs”; “Very satisfied and happy”; “Cost is very affordable”; “Most innovative fishing gadget to come along in years”; “Fishing has now become much easier and fun”; “Ease of using—it is priceless”; “Works perfectly because it is so simple”..